The 12 Most Powerful Words in Ad Copy

As an online marketer and business practitioner in general I'm always working to develop ways to be a more effective marketer. Often I go back to my sales background to formulate strategy.

About ten or so years ago, I watched a segment on public television about advertising, marketing, and ad copy. I can't remember the name of it, but the production was very basic and rudimentary, but well done. They revealed the most powerful words in the English language regarding advertising and its effect on our psychology.

Recently I found an old legal pad that I actually jotted down some notes from this show. I still to this day keep a pad around for writing notes down and logging items of importance. Listed on this old pad were the most powerful words in ad copy.

This prompted me to do a search online to compare now with then and the results were actually the same. There were a few that weren't on the original list but the results were consistent.

As a buying public we have grown more sophisticated in recognizing when we're being sold and even wary of it, but nevertheless, we are consumers. We even know when our hot buttons are being pressed and many of the tactics used on us.

I'm not sure these words have the same impact they once did, but I thought I would post them anyway, as I feel it is good to know. I'm sure sprinkling a few of these words throughout your ad copy wouldn't hurt matters. We use many of them anyway probably just out of utility and habit.

Here are the 12 words:

1. You
2. Save
3. Money
4. Easy
5. Guarantee
6. Health
7. Proven
8. Safety
9. Discover(y)
10. New
11. Love
12. Results

To these 12 add one more - FREE

Keywords Tip : Long Tail Keywords Improve Your Ad Copy

Keywords are the foundation to any copy or text you have on the internet. Since that is the case it is important to know exactly what they are and the function they perform. What's the big deal aren't they just words? Well yes and no. Keywords are the specific words you expand the rest of your copy around so that when people are searching for specific subject they are presented with results related to what they are looking for.

This sounds easy enough but the truth of the matter is certain words are very profitable and as a result very competitive. This can deter the inexperienced from entering the game all together. Some incredibly competitive categories are 'making money online', 'auto insurance', 'home loans', 'lawyer', and 'mesothelioma'. Meso what? That is or has been the number one and most competitive keyword for some time now, based on the million dollar court settlements related to this disease. Big law firms vie for top ranking with this keyword every day. The point is certain words and phrases are competitive for a reason. Money.

It is important to grasp this concept early on in you internet marketing journey to avoid a lot of wasted time and money. There are experts who do nothing but target these top profitable keywords making it seem impossible for the novice to carve out their position. You can do one of two things. You can learn the strategies and become an expert yourself or you can find ways to attract the overflow of people who are searching for related topics, but just not the exact keyword.

What I'm referring to specifically is 'long tail keywords'. There are tools that allow you to create these long tail keywords that have many people searching for them but little competition. That is the key and I'll repeat it. Heavily searched words and phrases with little competition. Let say you're offering vitamins and natural supplements on your website or you have an affiliate link to such a site, you might be ready to promote it. When composing your page copy or ad; find ways to use the lesser used word combination. For example, the word "vitamins" is very competitive, as well as the word "health", so find a phrase like "new homeopathic remedies" or "family health solution", or discount vitamins in Dallas, Texas".

Finding just the right combination won't happen instantly but once you find it run with it. This is what the top internet earners do. It takes experimentation and split testing but the results of the extra time spent is quite rewarding. A well written ad will bring in more traffic and well written copy will call the reader to action. It is also more likely that that copy will be crawled and appear in the result and rank higher natural when people are searching for that phrase. This is referred to as ranking organically.

Some more steps to take when composing an ad for a pay per click campaign are to make sure your keywords appear in your ad title and somewhere in your two-line description. Google will bold the keyword wherever it appears, so the more often you include it in your ad, the more your ad stands out. Google will also consider your ad more relevant to the keyword which can translate into a lower cost per click for you. Plus, your ad will appear more relevant to the person who typed in that keyword, so they’ll be more likely to click on your ad.

Another important tip regarding Google Adwords which is the main pay per click service is to set a daily budget and to use the adwords tool to set your bid for those words. Bidding of cours determines how often your ad will appear in the results. This is why it's best to look for those combinations that only cost around .05 versus $15 or $20 on up per click. Set your budget options to the standard delivery method so your ads show evenly over time. Then set the ad serving option to “rotate” so your ads are displayed more evenly. These settings will give you the best variety of searchers.

Keep all of this information in mind when composing page copy or ad campaigns. It will make the difference in how far your ad dollar goes. It will also make the difference in being organically ranked which is better than paid traffic to begin with. Just remember to use long tail keywords instead of the competive expensive words and to try a variety of combinations.