Friday, September 19, 2008

Over Deliver in Whatever You Offer

When undertaking a new business or internet enterprise be prepared to deliver the goods. That is over deliver. If you want to stand out amongst the countless mediocre businesses that are out there, give of yourself and share all the resources you have at your disposal. This is not only a good philosophy to adopt, but it is mandatory.

There is way too much competition and too many alternatives available today to offer some run of the mill product or service and expect people to be satisfied. Others may get away with it, but that doesn't make it OK to perpetuate this practice. Make it your mission to blow your customers away with the value you offer. You may fear this will exhaust you or overwhelm you, but I can assure you the opposite is true.

Outside forces tend to come into play when needed. If you are truly on a mission to help others and offer a business, system, or program that is of value it will get noticed and as such others will rally behind this system and actually compound and contribute to your efforts. You will find this reaction energizes you and inspires you to do even more.

So few people really make themselves available to spend the time assisting their newly recruited clients or customers and offering them the assurance and support they need. By simply going that extra step and taking the time to answer questions, return phone calls, return emails, and showing your concern; you are fostering more trust and a stronger bond that will pay off in the long run.

Take a lesson from the top businesses or noted personalities who are among us today. What are the commonalities? What qualities do they share? Above all they are givers. They blow people away. Disney World does this, Walmart does this, McDonald's does this and even Britany Spears. All in their own way, they offer something and they don't hold back. Fan or not, this is undeniable.

If this sounds foreign to you or like some unnecessary mumbo jumbo I would encourage you to reexamine your intent and your expectations. A customer can always buy from someone else or a new client can always seek a service elsewhere. Don't be concerned with "the how" as much as the effort. If you put forth more effort, even more than you think you possess, you will most assuredly reap the benefits, and in most cases, in more ways than you can measure by a bank balance.

1 comment:

Craig said...

Excellant article. Nice subject you selected and that will be useful for lots of people. Keep it up

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xenthur
National Merchants Corp