Top Ten Tips. Video Search Engine Optimization

Quick Video Marketing : Video Search Engine Optimization (VSEO)
Here are Ten Tips that will increase your search engine ranking both directly and indirectly.


1. Title - Should convey the subject of the video, grab the attention of potential viewer, and contain a keyword or two.

2. Tags - Should contain keywords, try unique combinations of over used keywords, sometimes this is unavoidable, but at least be accurate and try not to duplicate words too often.

3. Description - Fill with as many keywords and combinations of keywords as possible without being obvious. Search engines are aware of using words over and over but it can work to your advantage if you construct your copy to mix the keywords in with relevant copy. This takes extra time but it is worth it and is time well spent.

4. Links - Make sure you provide a link typed clearly or prominately displayed near or within your video. Youtube for example allows you to insert a clickable link, but it only works when preceeded by the http:// Take advantage of this.

5. Call to Action - Invite, tell, or ask the viewer what you would like them to do. Example: give me a call, visit this website, sign up for my newsletter, subscribe to my blog, by this t-shirt, etc.

6. Grab the attention of the viewer in the first few seconds. This is an indirect technique as it relates to VSEO but this will increase the likelihood of your video being watched in its entirity, shared, and watched more than once. When a video gets more views it starts to circulate and rank.

7. Keep the video short and to the point. 3-5 minutes is good unless instructional or full of valuable content. Again like #6 it is important to keep viewers interest and get message across.

8. Offer Value - If the content of your video offers good value. Be it of an informative or entertaining nature it will circulate and receives more views and acheive higher ranking based on this value. Hint: Funny is Money! If you can make people laugh use it (this is entertainment value), incorporate humor into your marketing or just some of your videos. The results can be viral.

9. Bookmark your videos using platforms such as Digg.com or Del.icio.us and inform your sphere of influence about your video. Use the features on sites like Youtube to share and send videos to your friends. Again this increases it's circulation.

10. Be accurate and honest - This of course goes for the content of your video and the product or service you represent, but as for all of the boxes to fill and categories to enter just be accurate it will pay to have targeted well earned visitors view your video and visit your website.

For more marketing instruction and tips please subscribe to my blog or enroll in the Quick Video Marketing : Training Course.